Callegari Communication’s business consulting services are based on discussing and sharing ideas, visions, goals, strategies, and actions with the hotelier (and their staff), in keeping with the spirit of collaboration and sharing that has always set us apart.
Small and medium-sized hotels (even high-end ones) rarely have the resources to hire a dedicated Sales Director. Sales and marketing activities are often coordinated by management and entrusted to the front desk for day-to-day operations, meaning they are handled as a secondary priority to other tasks, resulting in a decline in performance.
Sales & Marketing is a field that requires specific, up-to-date skills, as well as daily monitoring of trends compared with historical data to identify corrective actions—which, especially during peak season when the hotel’s internal resources are already fully occupied, must be carried out more frequently than once a day.
Drawing on its decades of experience, Callegari Communication offers…
…custom consulting projects for Boutique Hotels, with fees directly tied to the increase in revenue achieved.
The consulting services are personally coordinated by Enrico Callegari and tailored to the hotel’s specific business and marketing needs; the entire process is monitored using modern software that interfaces directly with the hotel’s management system.
Our business consulting services offer significant benefits:
1Increase in revenue
2Increase in the employment rate
3Strengthening Brand Reputation
4Raising the socio-economic profile of the customer base;
5A gradual increase in direct bookings.
Our comprehensive business consulting services, designed to promote and increase the hotel’s revenue while adhering to the company’s business philosophy, are structured as follows:
- ANALYSIS PHASE
- Regional Market Analysis
- Analysis of Historical Data
- Distribution Effectiveness Analysis
- Brand Reputation Analysis
- Analysis of Pricing Policy
- BRAND IMAGE and BRAND REPUTATION
- Optimizing visibility on OTAs (Online Travel Agencies) and web portals.
- Brand Reputation Optimization
- Optimizing the Sales Proposal
- Consulting Services for Brand Reputation Management
- OPTIMIZATION OF SALES TOOLS
- OTA Optimization;
- Booking engine optimization;
- Channel Manager Optimization.
- NEW DYNAMIC PRICING POLICY (REVENUE MANAGEMENT)
- Start up
- Daily Historical Report (365 days)
- Starting Rates
- Revenue Activities
- (At least) Daily Analysis of Flows
- (At least) Daily Optimization of Rates
- Audit Activities
- Daily Reports on Trends
- Monthly Final Report
- Start up
- RE-SELECTION OF SALES CHANNELS
- COLLABORATION ON WEB MARKETING ACTIVITIES
- COLLABORATION ON OFFLINE PROMOTIONAL ACTIVITIES
- CONSULTING SERVICES FOR OPTIMIZING HOTEL SERVICES