Sending newsletters and automated, personalized email communications helps increase guest retention rates, boost sales of packages and special offers, develop strategies to strengthen brand reputation, and encourage activities such as online check-in and upselling.
Collecting data and properly managing your guest database is essential for organizing your direct mail marketing efforts.
Establishing a method for collecting and storing the email addresses of all your guests, combined with proper profiling, allows you to create targeted DEM (direct email marketing) campaigns with higher conversion rates.
The planning of communications, the information and offers to be conveyed, and the structure of individual email messages must be carefully considered within the framework of a coordinated marketing strategy, based on the specific objectives of each hotel and the techniques of email marketing.
Callegari Communication offers professional email marketing services, tailored to the hotel’s specific needs, using advanced software for sending emails, analyzing data, and segmenting customers, which enable:
1Managing Segmented Customer Lists
2Creating Responsive Email Communications
3Data Analysis and Conversion Rate Analysis
Depending on the PMS or channel manager used, Callegari Communication assists hotels in configuring their CRM by scheduling personalized emails designed to:
1Simplify front-office operations (e.g., online check-in)
2Boost sales of additional services before the stay (up-selling)
3Increase positive reviews (brand reputation)