We have been working in the hospitality sector for 30 years, providing marketing consultancy services for boutique hotels. The profound transformation of communication tools has brought about a seismic shift in purchasing behaviour (and consequently in promotion and sales). The hotel sector is certainly one of those most profoundly affected by this revolution.
The quality of the services offered by a hotel is undoubtedly a prerequisite for achieving financial success in the tourism and hospitality industry, but today…
…a hotel’s success is closely linked to its ability to manage its online distribution channels (OTAs).
Pricing, brand reputation, brand image, as well as clarity of presentation, consistency and evocative power… these are all factors that must be managed through well-defined strategies, yet ones capable of adapting to a constantly changing context through daily monitoring and subsequent action.
Small and medium-sized hotels (even high-end ones) rarely have the resources to employ a dedicated Sales Director. Sales and marketing activities are often coordinated by senior management and entrusted to the reception team for day-to-day operations, meaning they are managed as a secondary priority to other activities, resulting in a decline in performance.
Sales & Marketing is a field that requires specific, up-to-date skills, as well as daily monitoring of trends against historical data in order to identify corrective measures, which – particularly during the peak season – must be implemented more frequently than on a daily basis.
The study of the algorithms that govern the online visibility of accommodation providers, he application of modern advanced revenue management strategies, consultancy on effective brand reputation management, the use of current web editing tools, and support in defining web marketing strategies are just some of the areas on which our commercial consultancy services are based.brand reputation,
Drawing on our market experience, we are able to offer bespoke consultancy packages, based on a fee determined solely by measurable financial benefits: it is possible to set up consultancy projects where the costs are directly linked to the increase in turnover achieved.
Our consultancy is based on discussing and sharing ideas, visions, objectives, strategies and actions with the hotelier (and their staff): in keeping with the spirit of collaboration and sharing that has always characterised the dialogue between hoteliers and the team at Callegari Communication.
Our consultancy service, personally coordinated by Enrico Callegari and tailored to the hotel’s specific needs, delivers significant benefits in terms of:
- increase in hotel turnover;
- an increase in the employment rate;
- strengthening brand reputation;
- raising the socio-economic profile of the customer base;
- increased overall visibility;
- a gradual increase in direct bookings.
In 95 per cent of cases, we recorded an increase in turnover on a monthly basis (during the first 24 months, excluding the months under lockdown)
In 100 per cent of cases, we recorded an improvement in brand reputation and/or an increase in the total number of reviews received
In 95 per cent of cases, we recorded a month-on-month increase in the employment rate (during the first 24 months, excluding the months of lockdown)
The best results in terms of margin growth are achieved during the high season, when hotels implement a gradual but significant increase in rates compared with historical average revenues.
Through a carefully planned revenue management strategy, we lay the groundwork for maximising the hotels’ visibility during the peak season, achieving not only full occupancy but also record average revenue.
