For over 20 years, we have been creating websites for Boutique Hotels and Hotel Chains, with integrated booking engines.< 6 >
Today, we offer responsive websites (that can be easily navigated on all devices: PCs, smartphones, tablets, etc.), designed to optimize the conversion rate of visits into online bookings.
The website is the hotel's calling card: the site's design and usability reflect the hotel's attention to detail and comfort.
A hotel’s website must offer additional information and more attractive stay options than OTAs,< 1 >with a simple and clear booking process, so as to contribute not only to the disintermediation of bookings but also to an increase in direct online bookings, thereby reducing the workload involved in managing quote requests.
Proper integration between the website, booking engine, channel manager, and PMS is essential for optimizing the hotel's performance
The key features of an effective boutique hotel website are:
1Responsive website
2Integration with Booking Engine, Channel Manager, and PMS
3Professional Photography Supplies
4Simplicity and Clarity of the Accommodation Offering
5Exclusive Vacation Packages Available for Online Booking
Even today, SEO (search engine optimization) remains a useful strategy, especially when aimed at ranking for specific keywords related to the hotel’s unique selling points. In recent years, however, most visits to a hotel’s website have come primarily from visibility on OTAs.
Through pay-per-click campaigns, you can increase your website’s visibility and overall performance; however, it is essential to constantly monitor the actual impact of the costs incurred for these promotional activities in relation to the bookings they generate. Properly configuring conversion tracking through Google Analytics can be a very useful tool in this regard.