{"id":26122,"date":"2020-03-02T01:41:07","date_gmt":"2020-03-02T01:41:07","guid":{"rendered":"https:\/\/www.callegaricommunication.it\/services\/brand-reputation\/"},"modified":"2026-09-19T10:13:56","modified_gmt":"2026-09-19T10:13:56","slug":"brand-reputation","status":"publish","type":"page","link":"https:\/\/www.callegaricommunication.it\/en\/services\/brand-reputation\/","title":{"rendered":"Brand Reputation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26122\" class=\"elementor elementor-26122 elementor-24837\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26858c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26858c4\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d91ee65\" data-id=\"d91ee65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ebac5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b4ebac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">Identity, Image, Reputation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c87bd5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c87bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>A hotel stay is a product that is generally purchased remotely; therefore, the buyer\u2019s decision-making process is guided by intangible factors such as the hotel\u2019s <strong>communication<\/strong> and <strong>reputation<\/strong>.<br\/>A hotel\u2019s <strong>brand image <\/strong>that is, the mental image a potential guest has of their stay at the hotel <strong>is crucial<\/strong>.<\/p><p>The <strong>effectiveness<\/strong> of a <strong>brand&#8217;s reputation<\/strong> (even when it is excellent) <strong>depends<\/strong> on the quality of the <strong>brand image<\/strong> it conveys.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1bf5c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-thegem-quoted-text\" data-id=\"0f1bf5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;thegem_elementor_preset&quot;:&quot;style-1&quot;}\" data-widget_type=\"thegem-quoted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gem-quote gem-quote-style-1 default-background\">\n\t<blockquote class=\"gem-text-output\"><p><strong>\u201cBrand image is the context in which reviews take on meaning.\u201d<\/strong><\/p><p style=\"text-align: left\"><strong>(Enrico Callegari)<\/strong><\/p><\/blockquote>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baab49d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"baab49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>The process of building an effective and credible brand image must begin with an objective definition of the company\u2019s identity and be developed through consistent communication efforts. All of this requires specialized expertise in corporate communications and hotel marketing. Trying to improvise as communications professionals, or applying marketing theories from other industries to the hotel sector, can completely jeopardize the success of a business.  <\/p><p><b>How do you build an effective brand image?<\/b><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214ecd2 elementor-drop-cap-yes elementor-drop-cap-view-stacked flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"214ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">1<b>Brand identity<\/b><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491553a elementor-drop-cap-yes elementor-drop-cap-view-stacked flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"491553a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">2Consistent Integrated Communication<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b7df4 elementor-drop-cap-yes elementor-drop-cap-view-stacked flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"55b7df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">3<strong>Customer relationship marketing<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d03dc1 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8d03dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>Proper management of branding activities from the very beginning of the brand identity development process leads to better brand reputation outcomes\u2014obviously in line with the actual quality of the service provided.<\/p>\n<p>As part of our business consulting services,< 1 >we also work to enhance brand reputation by increasing occupancy rates during the low and mid seasons. This not only raises the average rating but also strengthens the brand reputation, making it less susceptible to fluctuations caused by any future negative reviews.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identity, Image, Reputation A hotel stay is a product that is generally purchased remotely; therefore, the buyer\u2019s decision-making process is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26124,"parent":26082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26122","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve Brand Reputation - Callegari Communication<\/title>\n<meta name=\"description\" content=\"Consulting services for hotels aimed at enhancing brand reputation and increasing the number of reviews on OTAs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callegaricommunication.it\/en\/services\/brand-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Brand Reputation - 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