{"id":26114,"date":"2020-03-02T01:41:54","date_gmt":"2020-03-02T01:41:54","guid":{"rendered":"https:\/\/www.callegaricommunication.it\/services\/sales-marketing\/"},"modified":"2026-09-20T10:38:16","modified_gmt":"2026-09-20T10:38:16","slug":"sales-marketing","status":"publish","type":"page","link":"https:\/\/www.callegaricommunication.it\/en\/services\/sales-marketing\/","title":{"rendered":"Sales & Marketing"},"content":{"rendered":"\t\t
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Business Consulting <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Callegari Communication\u2019s business consulting services are based on discussing and sharing ideas, visions, goals, strategies, and actions with the hotelier<\/strong> (and their staff), in keeping with the spirit of collaboration and sharing that has always set us apart.<\/p>

Small and medium-sized hotels<\/strong> (even high-end ones) rarely have the resources to hire a dedicated Sales Director. Sales and marketing activities are often coordinated by management and entrusted to the front desk for day-to-day operations, meaning they are handled as a secondary priority <\/strong>to other tasks, resulting in a decline in performance.<\/strong> <\/p>

Sales & Marketing<\/strong> is a field that requires specific, up-to-date skills<\/strong>, as well as daily monitoring<\/strong> of trends compared with historical data to identify corrective actions<\/strong>\u2014which, especially during peak season when the hotel\u2019s internal resources are already fully occupied, must be carried out more frequently than once a day<\/strong>.<\/p>

Drawing on its decades of experience, Callegari Communication offers…<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2026custom<\/em> consulting projects for Boutique Hotels<\/strong>, with fees directly tied to the increase in revenue achieved.<\/strong><\/span><\/p><\/blockquote>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The consulting services are personally coordinated by Enrico Callegari<\/strong> and tailored to the hotel\u2019s specific business and marketing needs; the entire process is monitored using modern software that interfaces directly with the hotel\u2019s management system.<\/p>

Our business consulting services offer significant benefits:<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1Increase in revenue<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2Increase in the employment rate<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3Strengthening Brand Reputation<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4Raising the socio-economic profile of the customer base;<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5A gradual increase in direct bookings.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our comprehensive business consulting services, designed to promote and increase the hotel\u2019s revenue while adhering to the company\u2019s business philosophy, are structured as follows:<\/p>

  1. ANALYSIS PHASE
    <\/u><\/strong>
    • Regional Market Analysis<\/em><\/li>
    • Analysis of Historical Data<\/em><\/li>
    • Distribution Effectiveness Analysis<\/em><\/li>
    • Brand Reputation Analysis<\/em><\/li>
    • Analysis of Pricing Policy <\/em><\/em>

      <\/p><\/li><\/ul><\/li><\/ol>

      1. BRAND IMAGE and BRAND REPUTATION<\/u><\/strong><\/li><\/ol>
          • Optimizing visibility on OTAs (Online Travel Agencies) and web portals.<\/em><\/li>
          • Brand Reputation Optimization<\/em><\/li>
          • Optimizing the Sales Proposal<\/em><\/li>
          • Consulting Services for Brand Reputation Management <\/em>

            <\/p><\/li><\/ul><\/li><\/ul>

            1. OPTIMIZATION OF SALES TOOLS<\/u><\/strong> <\/u><\/strong><\/li><\/ol>
                • OTA Optimization;<\/em><\/li>
                • Booking engine optimization;<\/em><\/li>
                • Channel Manager Optimization. <\/em>

                  <\/p><\/li><\/ul><\/li><\/ol>

                  1. NEW DYNAMIC PRICING POLICY (REVENUE MANAGEMENT)<\/u><\/strong><\/li><\/ol>
                      1. Start up<\/em><\/strong>
                        1. Daily Historical Report (365 days)<\/em><\/li>
                        2. Starting Rates<\/em><\/li><\/ol><\/li>
                        3. Revenue Activities<\/em><\/strong>
                          1. (At least) Daily Analysis of Flows<\/em><\/li>
                          2. (At least) Daily Optimization of Rates<\/em><\/li><\/ol><\/li>
                          3. Audit Activities<\/em><\/strong>
                            1. Daily Reports on Trends<\/em><\/li>
                            2. Monthly Final Report <\/em>

                              <\/p><\/li><\/ol><\/li><\/ol><\/li><\/ol>

                              1. RE-SELECTION OF SALES CHANNELS<\/u><\/strong><\/li><\/ol>
                                1. COLLABORATION ON WEB MARKETING ACTIVITIES<\/u><\/strong><\/li><\/ol>
                                  1. COLLABORATION ON OFFLINE PROMOTIONAL ACTIVITIES<\/u><\/strong><\/li><\/ol>
                                    1. CONSULTING SERVICES FOR OPTIMIZING HOTEL SERVICES<\/u><\/strong><\/li><\/ol>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                      Business Consulting Callegari Communication\u2019s business consulting services are based on discussing and sharing ideas, visions, goals, strategies, and actions with…<\/p>\n","protected":false},"author":1,"featured_media":26115,"parent":26082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26114","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nBusiness Consulting for Hotels - Callegari Communication<\/title>\n<meta name=\"description\" content=\"Our business consulting is based on discussing and sharing ideas, visions, goals, strategies, and actions with the hotelier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callegaricommunication.it\/en\/services\/sales-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Consulting for Hotels - 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